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Marketing insights data analyst

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Customer Service & Sales Support
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014597 Requisition #

Colleagues you’ll love.
A dynamic and collaborative workplace where you can contribute to our story.
An access to over 6,000 free courses for your continuous development and career growth.
Comprehensive benefits from day one. 

 

This is the #YPLife and what working at YP is all about.


What is a Marketing Insights Data Analyst at Yellow Pages?

 

Want to contribute to the development and prosperity of local small and medium-sized businesses? Welcome to Yellow Pages! As a Google Premium Partner and Facebook Marketing Partner, Yellow Pages is a leader in digital marketing for companies across Canada.

 

The Marketing insights data analyst is required to develop Marketing Analysis solutions and strategies that provide business insights, improve opportunity identification, and drive monetization to the business. She/He will be responsible for the production, management and delivery of key ad hoc reports to support the growth of the various aspects of the business. The incumbent individual is responsible for extracting, cleaning and presenting data to support Marketing and Sales initiatives.


Responsibilities:

 

ETL

 

  • Automation of Data extraction, Integration, cleaning and preparations to improve productivity and data accuracy.

 

Analytics

 

  • Responsible to extract and transform data into compelling information for management discussion.
  • Analyze, enhance and manage key performance indicators (KPIs) through effective dashboards on a weekly/monthly/quarterly basis.
  • Provide ad hoc analytics support for Marketing & Product teams.
  • Deliver crucial insight and recommendations that impact real-time results.

 

Reporting

 

  • Ownership of creation and distribution of current and future interactive reporting dashboard needs for various business owners across all products & Sales teams.

 

Why should you apply for this Marketing Insights Data Analyst position?

 

  • We bet on everyone potential rather than pressure management
  • We offer training, a flexible benefits package on your first day, a casual environment where you can wear jeans
  • We distinguish the most beautiful achievements
  • We propose to our employees to advance in their career according to their expectations
  • We work in the amazing Nordelec building which includes a gym
  • Work schedule from Monday to Friday daytime

What do you need to be a Marketing Insights Data Analyst at Yellow Pages?

 

Education, Experience and Technical skills:

 

  • University degree in Maths/Stats, business, marketing, computer science.
  • Strong analytical skills utilizing SQL, Excel, Stored Procedures.
  • BI tools and Visualization Tableau, PowerBI , PowerPoint.
  • Experience dealing with large & diverse Data Sources (Structured & none-Structured data).
  • Strong process improvement and automation skills.
  • Big Plus points: Python/R, Google Cloud, AWS.
  • Strong interpersonal and communication skills.

 

Soft Skills and Competencies:

 

  • A positive attitude and strong initiative.
  • A self-starter with ability to work independently.
  • Ability to interpret and make sound recommendations.
  • Excellent team and interpersonal skills.
  • Organizational skills and attention to detail.
  • Ability in managing multiple tasks.
     

You are ready to join the Yellow Pages adventure as a Marketing Insights Data Analyst? Send us your resume right now!


About Yellow Pages


We’ve been in the game since 1908 and we continue to transform to offer our 229 000 clients the best possible products and services. We foster business relationships between Canadian small-to-medium businesses and their prospective customers. We do this by providing tailored, locally-relevant digital media and marketing solutions designed with both in mind. Over 73% of our revenue is generated by digital solutions.

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