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Publishing & Operations
014468 Requisition #

 Colleagues you’ll love.
A dynamic and collaborative workplace where you can contribute to our story.
An access to over 6,000 free courses for your continuous development and career growth.
Comprehensive benefits from day one. 


This is the #YPLife and what working at YP is all about.


What is a SEO Campaign Specialist at Yellow Pages?


Want to contribute to the development and prosperity of local small and medium-sized businesses? Welcome to Yellow Pages! As a Google Premium Partner and Facebook Marketing Partner, Yellow Pages is a leader in digital marketing for companies across Canada.


The SEO Campaign Specialist will be responsible for managing client relationships for advertisers running SEO (organic search) campaigns. They are accountable for the successful and efficient delivery of the campaign and quality assurance of all campaign deliverables.


Key areas of responsibility


  • Perform initial audits of client’s websites and current state of optimization
  • Help the client develop a realistic plan & objectives for their campaign;
  • Produce detailed SEO strategies for presentation to the client
  • Executing on-site and off-site optimization strategies;
  • Conduct on-going keyword and competitor research
  • Ensures projects are scoped and briefed accurately so that they are delivered on time and on budget;
  • Manage communication and expectations with each assigned client;
  • Develop an understanding of the client's business to ensure their campaigns are delivering against identified goals;
  • Briefs the campaign team on the client's business and objectives;
  • Reviews and provides QA on all documents being delivered to clients;
  • Tracks performance of campaigns using internal tools and Google Analytics to ensure success against stated KPI's;
  • Works with internal & external partners to ensure campaign objectives are met
  • Keep up-to-date with the constantly changing world of search optimization through webinars, training and events;

Why should you apply for the SEO Campaign Specialist position?


  • We bet on everyone potential rather than pressure management
  • We offer paid training, flexible benefits package on your first day, a casual environment where you can wear jeans
  • We continually develop skills and team cohesion through the organization of role plays
  • We distinguish the most beautiful achievements by awarding prizes or recognition programs
  • We propose to our employees to advance in their career according to their expectation
  • Day work schedule



Education, Experience and Technical skills


  • College or University diploma in Marketing or equivalent experience;
  • 2 to 5 years in a similar role with agency experience preferred;
  • Current knowledge of SEO & search marketing best practices;
  • Comfortable using Google Analytics and similar KPI tools
  • Advanced MS Office skills, especially MS Excel and PowerPoint;
  • Ability to analyze analytics data and make data-driven recommendations

Soft Skills and Competencies


  • Organizational skills and attention to detail;
  • Ability to manage multiple tasks and priorities;
  • Excellent written and oral communication skills
  • Team Player
  • Being bilingual, very important

You are ready to join the Yellow Pages adventure as a SEO Campaign Specialist ? Send us your resume right now!

About Yellow Pages


We’ve been in the game since 1908 and we continue to transform to offer our 229 000 clients the best possible products and services. We foster business relationships between Canadian small-to-medium businesses and their prospective customers. We do this by providing tailored, locally-relevant digital media and marketing solutions designed with both in mind. Over 73% of our revenue is generated by digital solutions.


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