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Social Media Campaign Manager

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Marketing & Communications
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Yellow Pages
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014202 Requisition #

Colleagues you’ll love.
A dynamic and collaborative workplace where you can contribute to our story.
An access to over 6,000 free courses for your continuous development and career growth.
Comprehensive benefits from day one. 

 

This is the #YPLife and what working at YP is all about.

 

What is a Social Media Campaign Manager at Yellow Pages?

Want to contribute to the development and prosperity of local small and medium-sized businesses? Welcome to Yellow Pages! As a Google Premium Partner and Facebook Marketing Partner, Yellow Pages is a leader in digital marketing for companies across Canada.

 

As a Social Media Campaign Manager, you’ll be is responsible for the day-to-day execution and administration of social media campaigns on Facebook and Twitter. They are accountable for the successful and efficient delivery of the campaign, quality assurance of all campaign deliverables, and excellent customer service.

 

Your main responsabilities are to:
• Determine overall social media strategy in line with client’s marketing goals and YP’s product expectations, taking into consideration the client’s other products with YP.
• Deliver quality content that is original and reflective of the client’s business.
• Track monthly campaign performance and create monthly page reports to present to client.
• Attend monthly touchpoint calls and serve as subject matter expert and educational resource for clients and sales team.
• Build and manage paid social advertising campaigns in line with client’s social goals.
• Track and record advertising spend and performance to ensure all campaigns are fulfilled on budget.
• Identify opportunities for advanced advertising features such as Lookalike Audiences, Conversion Tracking and A/B Testing.
• Remain up-to-date on industry trends and platform changes.
• Help to define and evolve workflow processes, procedures and tools in order to increase team efficiency.
• Share knowledge with the social team through weekly group meetings and regular workshops.
• Recognize upselling and renewal opportunities within the account and work with sales team to pull necessary data.

 

Why should you apply for the Social Media Campaign Manager position?
- We bet on everyone potential rather than pressure management
- We offer weeks paid training, flexible benefits package on your first day, a casual environment where you can wear jeans
- We continually develop skills and team cohesion through the organization of role plays
- We distinguish the most beautiful achievements by awarding prizes or recognition programs
- We propose to our employees to advance in their career according to their expectations
- Work schedule from Monday to Friday daytime

 

 

 

What do you need to be a Social Media Campaign Manager at Yellow Pages?

Qualifications:
- Degree level education or equivalent
- 1 to 3 years related experience in social media, writing, editing, communications or marketing
- An understanding of digital marketing and social media best practices
- Comfortable using a social media management platform and social analytics tool
- Comfortable explaining complex concepts to clients over the phone

 

Skills:
- Excellent written and oral communication skills
- Ability to manage multiple tasks and priorities
- High level or organization

 

You are ready to join the Yellow Pages adventure as a Social Media Campaign Manager? Send us your resume right now!

 

About Yellow Pages
We’ve been in the game since 1908 and we continue to transform to offer our 229 000 clients the best possible products and services. We foster business relationships between Canadian small-to-medium businesses and their prospective customers. We do this by providing tailored, locally-relevant digital media and marketing solutions designed with both in mind. Over 73% of our revenue is generated by digital solutions.


 

 

 

 

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