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Search Marketing Specialist

📁
Publishing & Operations
📅
014470 Requisition #

Colleagues you’ll love.
A dynamic and collaborative workplace where you can contribute to our story.
An access to over 6,000 free courses for your continuous development and career growth.
Comprehensive benefits from day one. 

 

This is the #YPLife and what working at YP is all about.

 

What is a Search Marketing Specialist at Yellow Pages?

 

Want to contribute to the development and prosperity of local small and medium-sized businesses? Welcome to Yellow Pages! As a Google Premium Partner and Facebook Marketing Partner, Yellow Pages is a leader in digital marketing for companies across Canada.

 

The Search Marketing Specialist will join a growing team that is redefining search engine marketing (SEM) for small and medium-sized businesses in Canada. If you are passionate about digital marketing, analyzing and exceeding customer expectations, this position is perfect for you!

 

Key Areas of Responsibility

 

Create

 

  • Define, build and manage cost-per-click (CPC) Google Ads campaigns in line with customer goals and YP product expectations
  • Create keyword lists and manage online strategies to deliver optimal ROI based on KPIs

 Optimize

  • Ensure the optimal performance of a client portfolio comprising multiple industries.
  • Analyze campaign data and take action to improve quality and performance.

 

Communicate

  • Review and explain the key performance indicators of the SEM campaign with the client and the sales team.
  • Stay up-to-date with the latest marketing trends and share ideas with the team.
 
 

Why should you apply for this Search Marketing Specialist position?

 

  • We bet on everyone potential rather than pressure management
  • We offer paid training, flexible benefits package on your first day, a casual environment where you can wear jeans
  • We continually develop skills and team cohesion
  • We distinguish the most beautiful achievements by awarding prizes or recognition programs
  • We propose to our employees to advance in their career according to their expectations
  • We work in the amazing Nordelec building which includes a gym
  • Day work schedule

 

What do you need to be a Search Marketing Specialist at Yellow Pages?

 

Education, Experience and Technical skills

 

  • University degree, preferably in communications, marketing or business.
  • Certified Google Advertising Professional, if you do not have it yet, no problem, but you will have to get it in the first 2 months of your hiring.
  • Bilingual: French and English

 

Soft Skills and Competencies

 

  • Strong oral and written communication skills.
  • Ability to handle multiple tasks in a very fast team environment.
  • Experience in customer service an asset.

 

You are ready to join the Yellow Pages adventure as a Search Marketing Specialist? Send us your resume right now!

 

About Yellow Pages

 

We’ve been in the game since 1908 and we continue to transform to offer our 229 000 clients the best possible products and services. We foster business relationships between Canadian small-to-medium businesses and their prospective customers. We do this by providing tailored, locally-relevant digital media and marketing solutions designed with both in mind. Over 73% of our revenue is generated by digital solutions.


 

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