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Information Technology & Digital Media
014503 Requisition #

Colleagues you’ll love.
A dynamic and collaborative workplace where you can contribute to our story.
An access to over 6,000 free courses for your continuous development and career growth.
Comprehensive benefits from day one. 


This is the #YPLife and what working at YP is all about.



What is a Workflow Manager - Acquisition Strategy at Yellow Pages?



Want to contribute to the development and prosperity of local small and medium-sized businesses? Welcome to Yellow Pages! As a Google Premium Partner and Facebook Marketing Partner, Yellow Pages is a leader in digital marketing for companies across Canada.


 As a Workflow Manager - Acquisition Strategy, you will consist primarily of administering programs, lists creation and campaign management that support the overall marketing and sales strategy for both new business sales and sales into the existing customer base.


Within this position, it is important to incorporate consistent and dependable reporting and analysis as to the effectiveness of such campaigns and provide recommendations for necessary adjustments thereby consistently nurturing leads throughout the funnel.


This position requires strong analytic skills, experience with phone systems, and the ability to turn data into useful information which supports goals and objectives.

A general knowledge of general sales processes and the ability to effectively create and maintain positive relationships among other departments, particularly the sales department, is expected.
There will also be a fair amount of administrative tasks associated with the position.





  • Manage lists from YPG overseeing list quality and proper usage by sales teams.  Monitor and evaluate production flow and make recommendations for ongoing improvement.  Liaise with various internal departments and business partners to establish procedures, controls and quality standards.
  • Manage phone system list ensuring proper supply and usage by sales teams
  • Utilizing database marketing knowledge to continually evaluate and improve campaign effectiveness.  Focus on developing list management database.

Create and maintain accurate reports for management team focusing on campaign workflow on daily, weekly and monthly intervals.  Establish campaign milestones and generate pre/post campaign analysis of relevant data.



Why should you apply for this Workflow Manager - Acquisition Strategy position?
- We bet on everyone potential rather than pressure management
- We offer a flexible benefits package on your first day, a casual environment where you can wear jeans
- We distinguish the most beautiful achievements by awarding prizes or recognition programs
- We propose to our employees to advance in their career according to their expectations
- Work schedule from Monday to Friday daytime

What do you need to be a Workflow Manager - Acquisition Strategy at Yellow Pages?

- Degree in sales or business administration with two or more years’ experience in list management and analysis focused role
- Management experience in B2B environment
- Experience working with popular lead management software and systems is an asset
- Advanced quantitative, analytical, organization, leadership and management skills
- Working knowledge of list tools
- High level of attention to detail while maintaining ability to keep focused on bigger picture initiatives
- Proven ability to coordinate and prioritize multiple projects in a deadline driven environment

Soft skills:
- Strong leadership, coaching and motivational skills
- Strong organizational and coordination capabilities with attention to detail
- Strong oral and written communication, listening skills and problem-solving skills
- Strong customer service skills
- Bilingualism is a must for Quebec region, considered an asset for other regions
- Ability to multi-task, adapt to changing work environment, able to work autonomously and in a team

You are ready to join the Yellow Pages adventure as a Workflow Manager - Acquisition Strategy ? Send us your resume right now.

About Yellow Pages

We’ve been in the game since 1908 and we continue to transform to offer our 229 000 clients the best possible products and services. We foster business relationships between Canadian small-to-medium businesses and their prospective customers. We do this by providing tailored, locally-relevant digital media and marketing solutions designed with both in mind. Over 73% of our revenue is generated by digital solutions.

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